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About Reebok Rubber Bracelets Jumping on the trend of the immense popularity of rubber bracelets and the Nike Baller ID Bands, Reebok launched their own version of rubber wristbands in early 2005. The Reebok bracelets are not yet widely available in the US, but are taking off in the European and Asian markets. Working with Jay Z, AKA Jigga AKA the Hova, and his S. Carter line of apparel for Reebok, the company released bracelets designed by Jay Z and carrying hip-hop inspired inscriptions such as "CAN'T KNOCK THE HUSTLE", "99 REASONS" and "NEVER CHANGE"
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